*How to Create a Winning* Content strategy for enterprise sales enablement at Workday
Give your buyers and your salespeople the info and tools they need to convert
Content strategy for enterprise sales enablement | Workday
Contents
*Context* The role of content in sales enablement
*Content purpose* What do your buyers want to know?
*Content Gaps* Is the decision journey covered?
*People, tech & processes* The mechanics of the beast
*Monitoring & Evaluation* Do more of what's working
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